Virtual Reality

VR is an immersive medium. It creates the sensation of being entirely transported into a virtual three-dimensional world, and it can provide a far more visceral experience than screen-based media.

It requires the attention of all of our senses to be the most effective. At a physiological level, our brain and sensory organs dance in a sensorimotor loop in order to make sense of simulated environments. Put simply, the interactions and visual cues in virtual environments need to be designed to be understood in a similar way that people interact with the real world.

Well designed content

User testing of our content has been absolutely crucial for designing engaging and comfortable experiences.

If VR experiences ignore basic best practices, they can lead to simulator diseases in some people. Simulator disease is a combination of symptoms grouped around eye strain, disorientation and nausea. 

Historically, many of these problems have been attributed to suboptimal VR hardware variables, such as system latency. The new generation of VR devices solves many problems of earlier systems. But even with a flawless hardware implementation, improperly designed content can lead to an unpleasant experience.

With our large team of UX designers, we can ensure well-designed content that reflects natural intuitivity and plays for the sake of our sense of equilibrium:

  • Optimizations regarding latency and lag
  • Optimal head tracking stability
  • Direct correspondence with user’s physical movements
  • Avoiding acceleration or actively supporting it from hardware side
  • Being responsible with post processing effects
  • UI that is part of the virtual world
  • Sound that follows the user’s head movements
  • Representation of head and hands in VR

Advantages of VR

Virtual Reality is changing the way we work. The more we learn, the more we appreciate the benefits.

This alternate reality is used to train employees, especially in dangerous environments such as deep mining and aviation and shorten onboarding time in manufacturing.

Applying virtual reality technology to design and planning helps decision makers visualize the outcomes of proposed plans.

It grants us access to virtual multidimensionality, which enables the viewer to interact with three-dimensionally represented information and to analyze, interact and put it into context from different perspectives.

Have we sparked your interest?​

In an initial conversation we will be happy to advise you on the various possibilities for your project. Whether for web, mobile devices or virtual reality.